Laura Forer
Technical Writer & Editor
As a technical writer and editor, I enjoy transforming complex information into clear, concise content that saves people time and helps them feel empowered.
My foundation in journalism and creative writing, paired with extensive client success and project management experience, have all prepared me with the skills needed to excel in technical writing. I have a meticulous attention to detail that I’ve learned to use for good, and I’m strategic in my approach to projects to help unknowns become answerable knowns.
In past roles, I spearheaded multiple initiatives, including crafting comprehensive user guides for SMS client-facing products and writing brand voice guidelines. I honed my editorial skills at MarketingProfs, where I launched and managed sponsored content products and edited various marketing collateral.
In every position I’ve held, I’ve been recognized for my ability to bridge the gap between technical complexities and user comprehension. My proactive nature extends beyond documentation, as I have taught myself skills such as SQL and HTML, and I am currently expanding my skillset through certifications in AI Technical Writing and XML Writing.
Master of Arts, Journalism, University of Wollongong, New South Wales, Australia
Bachelor of Arts, Non-Fiction Creative Writing, University of Redlands, California
Technical Writing Certification, TechWriter HQ, March 2024
AI Technical Writing Certification, TechWriter HQ, April 2024
XML Writing Certification, TechWriterHQ, in progress
SMS Documentation
Problems: The company was having trouble selling their SMS solution due to poor customer onboarding experiences. Furthermore, clients who were using SMS were hesitant to increase their spend because the company didn't seem to have expertise in the space, leading to longer onboarding times, unexpected fees for clients, and delays overall.
Solutions: Client Success Managers needed to be able to help lead clients through SMS onboarding and be better positioned to upsell additional SMS services.
I created documentation to set expectations around SMS processes and help Client Success Managers lead the onboarding experience.
Results: Launch time for SMS projects decreased by approximately 30%, and clients stopped seeing unexpected charges, which helped CSMs more easily upsell additional SMS opportunities.
Gantt chart of all steps needed to launch an SMS program, including all relevant teams
Worksheet for clients to submit their SMS programs to carriers, with sample content and examples of live SMS programs
Technical and Enablement Projects
Website map of NY Public Schools schoolsaccount.nyc website
Creation and execution of brand voice: fun, welcoming, and mouthwatering; guidelines steered all brand communication, from emails to product packaging
Educational webinar for entrepreneurs, including sections on identifying the audience, finding your brand's voice, writing for SEO, and implementing processes and efficiencies
Differentiation of two similar products to help Sales understand when to sell which
Marketing Projects
Client case study for advertising division of Hearst Magazines
Fun and functional whitepaper about email testing, for PostUp (now Upland)
Launch of MarketingProfs’ new Sponsored Content product; brand has fun and unique voice
Informational animation for clients and prospective clients about how infographics are created
Infographic based on proprietary research
Personal Projects
I enjoy simplifying concepts whenever I have the chance, both in my professional and personal lives.
The Voter Guide here helped residents of my condominium better understand the voting rules, which resulted in higher voter turnout and a clearer understanding of how many votes are needed to win a seat on the Board.
The Pilates schedule helped friends who were frustrated by the studio’s website more easily see their class options at a glance.
Easy-to-understand guide to clarify for condo residents the confusing rules around election of the Board
Simplified table to help pilates studio clients better see class options at a glance
Contact Info & Resume
Laura Forer
lauraforer@gmail.com
646.472.9959
New York, NY
